Just Do It. Since 1964.
We started as two guys and a waffle iron. Sixty years later we're still chasing the same question: what does an athlete need that doesn't exist yet?
A waffle iron, a track coach, and a very stubborn idea.
Bill Bowerman poured rubber into his wife’s waffle iron looking for a lighter, grippier outsole for his University of Oregon runners. The result became the Moon Shoe — and the blueprint for everything that followed: build the shoe from the ground the athlete runs on, not the other way around.
From a car trunk to a global locker room.
Blue Ribbon Sports sold its first pairs out of a car at track meets. Today the swoosh reaches 190-plus countries, but the questions haven’t changed: does it fit, does it perform, does it last.
Aero-FIT is the next answer.
Heat is the oldest opponent in sport. Aero-FIT’s knit structure vents it in real time, so the conversation moves from staying cool to just playing — which was always the point.
Blue Ribbon Sports opens for business, selling running shoes from a car trunk.
The swoosh is designed — and the name Nike, for the winged goddess of victory, sticks.
"Just Do It" launches. Three words that outlive every campaign after them.
Aero-FIT ships worldwide — cooling engineered directly into the fabric.
What We Build Toward
Innovation
From the waffle sole to Aero-FIT's climate-responsive knit, we test in the lab and prove it on the track.
Move to Zero
Our journey toward zero carbon and zero waste — recycled materials in more silhouettes every season.
Community
Nike Run Club and Nike Training Club put coaching in every athlete's pocket, free.
Performance
Every product ships only after it's beaten what an athlete was already wearing.
Always Earned, Never Given.